Rebates: Are they as good as you imagine?


Rebates

It’s a term that’s thrown around the auto industry all the time. Commercials scream at you just how huge of a rebate you can get, and they are packaged as a saving tool to buy a car.

The conversation around rebates needs to shift. Consumers need to understand exactly what a rebate is and what it does before purchasing a vehicle with a rebate. So we broke it down for you.

Lets Break It Down

A rebate in basic definition is a partial refund to someone who has paid to much money for something. Right off the bat you should know this is huge.  Rebates are offered when a vehicle is not selling or there is too many of them left. It’s a way to incentivize customers into buying the product. Rather than lowering the price on a product, they give you money to use as a down payment towards the product.

This “down payment” lowers the cost of the vehicle to it’s actual worth.  Lets say that again for those in the back.

Instead of pricing the vehicle at it’s actual worth, they give you a “down payment” to lower it to that price.  Don’t believe us? Test it out. Find a dealership offering rebates on a new model. Then search that exact VIN on Kelley Blue Book. Once you are done come back, because we aren’t finished yet.

Did you do it? Crazy I know! Hold on here’s more….

Your Car's Value

Rebates can hurt the value of your vehicle. If a certain model isn’t selling well and the manufacturer offers a rebate, then that model line can see a hit in their value. It’s not a huge hit, unless you drive that specific model. If you purchase a 2018 car and 4 months later there is a $6,000 rebate, well hate to say it your brand new car just took a dip in value.

Rebates aren’t all bad, but here at Subaru of Wichita you won’t ever see a rebate. We price our cars at their value, are open and transparent, and a Subaru is way to reliable to not sell well!

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